You probably noticed.

The world

turned.

Went digital.

Technology =

new ways of doing.

And living.

And being.

Right now =

so much

full-on,

game-changing

disruption.

Meaning big implications

for brands.

Meaning.

Brands today.

Must be social,

supremely smart

and adaptive.

By design.

And intent.

Which is what we do.

We define brands

within the bigger system.

Which sometimes means

overwhelming

the competition.

But where every brand

ultimately recognises its

greater potential.

To inspire.

And

become.

And

lead.

We don’t just

build brands.

We introduce ORCAs.

What?

WE BELIEVE BRANDS

MUST DEFINE THEMSELVES

within the bigger system. Within the bigger blue.

BECAUSE TRULY

GREAT BRANDS

touch everything and drive the growth of financial, consumer, cultural and employee value.

WHICH IS WHY

WE DON’T JUST

build brands, but instead, introduce ORCAs. Brands that find and assert their ultimate place in the world. That are able to truly inspire, galvanise, and lead.

BRANDS THAT THRIVE

IN THE BIG BLUE.


What?

THE BIG BLUE WAY

OUR CAPABILITIES

STRATEGY

  • Brand Positioning
  • Brand Architecture
  • Messaging Hierarchies
  • Portfolio Management
  • Commercial Vision & Road-Mapping
  • Adaptation & Course-Correction

CONSUMER, CAMPAIGN & PERFORMANCE

  • Consumer/Customer Insight Mining
  • Personas, Typologies & Role Definitions
  • End-to-End Journeys
  • Interactions & Touchpoints
  • Launches & Campaigns
  • Influencer Integrations
  • User Experience & Immersive Design
  • Loyalty Initiatives
  • Performance Tracking & KPI Setting

CREATION

  • Naming, Taglines
  • Verbal Identity/Brand Voice
  • Logos & Visual Systems
  • Copywriting & Asset Creation
  • Brand Films & Co-Productions
  • Online Representation & Web Build

INNOVATION & TESTING

  • Concept & Creative Testing
  • Iterative Prototyping
  • Packaging
  • Pilot Programs
  • Cultural Monitoring & Reporting

ORGANIZ-ATIONAL

  • Stakeholder Alignment & Transformation
  • Cultural Change/Inside-Out Marketing
  • Credentials, Presentations & Key Assets
  • White Paper Authorship

How?

From the collective minds of the founders. Bringing together unique specialist talent. Allowing us to focus purely on Brand Growth and Competitive Advantage.

A FULL

DEFINE_

DESIGN_

DELIVER_

GROW_

CAPABILITY.

Distinct phases, each providing the bedrock inspiration for the next – a linear set of building blocks to ensure positive growth with the necessary flexibility to review, re-interpret, and re-engineer, dependent on cultural and commercial conditions.

TO DELIVER GENUINE

COMPETITIVE ADVANTAGE

we believe brands must define themselves by, and activate against, ‘5 Principle Traits’…

  • To have absolute clarity of INTENT.
  • Be SOCIAL by design.
  • SMART intellectually and emotionally.
  • ADAPTIVE to ever-shifting contexts.
  • APEX in nature.

DELIVERING RESULTS ACROSS:

  • Business Planning
    & Growth Identification
  • Brand Strategy, Creation
    & Course Correction
  • Innovation Programmes &
    Future Opportunity Identification
  • Creative & Communications Planning,
    Activation & Guardianship
  • Performance Tracking &
    Response Planning

Who?

CRAIG WILLS

CO FOUNDER & PRINCIPAL

Craig Wills is a communications industry veteran, a pioneer in creative brand planning, a business advisor and entrepreneur.

He has held Executive Strategy Director and Head of Planning roles within Global brand consultancy and creative agencies (The Gild, Fallon) and senior global leadership positions in media, creative and communication planning companies including Saatchi & Saatchi, HAVAS, and McCann. He was a founder member of the NAKED Communications team in 2000 and created the first internal strategic planning function within outdoor giants JCDecaux.

In a capacity as spokesperson, advisor and writer he has been a Campaign Media Awards judge, a columnist for City AM as a voice on brands in business, has featured on CNBC Mediabeat, and spoken extensively on brands and creativity across Europe and Africa.

Most recently Craig has been providing strategic business consultancy for a wide range of sectors including media, retail and communications businesses. Focusing purely on growth programmes and in-market activation. He has been described as “an agile, responsive, charming, creatively-minded individual who has an outstanding ability to contextualise complex strategic challenges and provide powerful strategic guidance – an entertainer and strategic creative consultant rolled into one.”

Craig Wills

Who?

SIMON PONT

CO FOUNDER & PRINCIPAL

Simon Pont is a British author, commentator and award-winning brand strategist. He has held Chief Strategy Officer roles within two global media networks (Dentsu Aegis and Starcom MediaVest Group), and senior leadership roles at Saatchi & Saatchi and NAKED Communications (the pioneers of Communications Planning).

An EACA Effies and ADFX judge, Simon has become a recognised authority on brand-building, consumer understanding and the evolution of Marketing Communications. He is the best-selling author of ‘The Better Mousetrap: Brand Invention in a Media Democracy’, and his latest book, ‘Digital State: How the Internet is Changing Everything’ short-listed for ‘Marketing Book of the Year’. ‘Digital State’ was subsequently translated into Chinese. Simon is also a regular columnist for The Huffington Post, MediaTel Newsline, The Wall and Business 2 Community, and writes for Forbes and the Financial Times.

As a non-executive, Simon sits on the advisory board of content-platform Talenthouse alongside Eric Schmidt (Google), Chris DeWolfe (founder of MySpace), Bret Ratner (X-Men: The Last Stand) and Gerard Butler (300).

On behalf of BIG BLUE, Simon consults with companies and lectures around the world, addressing themes relating to the intended and unintended consequences of our Digital Age – on how it how it is liberating individuals and organisations, usurping former conventions and once-proven business models and demanding competitive advantage through the invention of new perspectives and practices.

Simon Pont

Clients and category experience

CLIENTS & CATEGORY EXPERIENCE

Examples of brands we’ve been privileged to call our clients:


Why?

PEOPLE ARE NO LONGER

PASSIVE WITNESSES,

but active and vocal participants. They are eager, resourceful, digitally-empowered hunters of information, ideas and entertainment.

Where consumers once reacted, now they MOBILIZE, with the power to help brands SOAR, or to stop them in their tracks.

BRAND COMMUNICATIONS

CAN STEP BEYOND

self-promotion and vested interest. Brands can mean something new and more to people. They can play a VALUABLE & PROFOUND role in people’s lives. And crucially… they can provide energy, focus and inspiration to drive TANGIBLE BUSINESS GROWTH.


Why?

THE FUTURE IS NOT

THE PRESENT, BUT IS FOUND THEREIN.

The Agency of Tomorrow is not the ‘Agency of Today’, but
becomes so by acting today.
In our Digital Age, historically established definitions
and expectations can be unhelpful. This wholly applies
to our existing understanding of ‘The Agency’.
To how it should behave.
To the role it can play for clients.
To how it can assert its value and effect powerful
change.

THE AGENCY OF TOMORROW

is technologically-inspired,
open-minded,
essentially humanistic
and adaptive.
It becomes Anti-Fragile in consequence.
And defines the forward motion others then follow.


Hi

GET IN TOUCH

We’re the kind of commercial partner who can make a significant difference. Feel free to drop us a line if you’d like to hear just a little more. It comes with no obligation your side, or assumption ours. It’ll simply be on us to prove how we can bring some serious smarts and value to the table. We welcome being put to the test.